/diˈvərjənt/ thinking – a thought process or method used to generate creative ideas by exploring many possible solutions.
Divergent thinking typically occurs in a spontaneous, free-flowing manner, such that many ideas are generated in an emergent cognitive fashion.
Many possible solutions are explored in a short amount of time, and unexpected connections are drawn.
“Divergent thinking is the ability to see lots of possible answers to a question. Lots of possible ways of interpreting a question. To think laterally, not just in linear or convergent ways.”
–Sir Ken Robinson (TED Talks)
It’s not just about finding the right answer to the question… “What is the best way to build a bridge?”
It’s about finding the right question to answer… “What is the best way to get to the other side?”
Our process at Divergent is what sets us apart from the competition. We take the time to listen to your needs and then collaborate with you to define the solution that best fits. You are fully engaged in the process.
But Divergent Thinking isn’t just how we innovate.
The solutions we provide facilitate and inspire divergent thinking within your work force. This is the nature and advantage of Social Business.